The Harada Mindset for BJJ and Life
Control the Hype.
It’s more than just the legendary Harada Brand slogan – it’s a mindset that was born on the mats of Brazilian Jiu-Jitsu. But what does it really mean?
How It Started on the Mats
When I first began training Brazilian Jiu-Jitsu, I quickly realized that sparring wasn’t just a physical battle – it was an emotional one. And if you’ve ever started BJJ yourself, you probably know the feeling.
Every roll feels like chaos. Your heart races, your breathing speeds up, and emotions take over: stress, frustration, aggression, or even fear. You push too hard, rush your movements, or celebrate too soon – and suddenly, you lose the position, the sparring round, and most importantly, your focus.
This cycle repeats itself because you let the hype control you. The adrenaline, the emotions, the noise in your head.
But the truth is simple: in BJJ, just like in life, emotions don’t win fights. Composure does.
The Lesson: Control the Hype
Whether you’re stuck defending, pushing for a pass, or finally achieving a breakthrough, the rule is always the same: don’t let your emotions dictate your game.
Our coach used to remind us constantly:
“Don’t fight with emotions. Stay calm. Stay focused. The fighter who loses control, loses the fight.”
That advice became the foundation of the Harada Brand mindset. To win in Brazilian Jiu-Jitsu, you must master yourself first. You must control the hype.
Beyond the Mats: A Lifestyle Mindset
This philosophy doesn’t stop with martial arts. Life is full of hype—stress at work, pressure from society, personal struggles, and the distractions of everyday noise. If you let it consume you, you lose focus on what really matters.
Controlling the hype means staying grounded when chaos hits.
It means clarity when emotions run high.
It means discipline when the world tries to pull you off balance.
Control the Hype – The Harada Way
At Harada Brand, we carry this mindset into everything we create. Our BJJ gear, our lifestyle apparel, our designs – all represent the philosophy of calm focus in a chaotic world.
Because Control the Hype isn’t just for the mats.
It’s a way to live, fight, and grow.