About

Premium Jiu-Jitsu Apparel from the Heart of Europe

Founded in 2017 and designed in Switzerland, Harada stands for premium quality, reliability, and a deep passion for Brazilian Jiu-Jitsu (BJJ). With our newly expanded logistics center in Germany, we ensure fast and dependable worldwide shipping – so you can focus on your training, not your delivery.

We Don’t Just Make Gear – We Empower Fighters

At Harada, we believe Jiu-Jitsu is more than a sport. It’s a lifestyle. That’s why our mission is to share the energy, discipline, and joy of BJJ with every customer. Whether you're rolling in the gym, competing on the world stage, or just living the martial arts mindset – our BJJ gis, rashguards, and lifestyle apparel are designed to support your journey.

Swiss Design. Global Reach.

Our products are crafted with precision, durability, and style – combining Swiss design with the spirit of martial arts. Harada is trusted by fighters across the globe who demand performance, comfort, and authenticity.

You First – Always

Your satisfaction is our top priority. We work hard every day to deliver an exceptional shopping experience. And if something isn’t right, our secure and hassle-free return process makes it easy to fix.

| Founded and designed in Switzerland |

”We create the best uniforms and clothes for fighters from all over the world”

”Achieve your goals with us”

”Go for everything - but control your hype”

HARADA BRAND

A question ? Write to us at
info@harada-brand.com